New developments always have a tough time convincing people that they should be allowed to put them in their cities. People do not like change and some are against growth. Yet in the end both change and growth will prevail. But what can a contractor building or attempting to build a new housing or business development do to promote community goodwill, open communication lines and create positive public relations?
Well one smart thing to do is to build several models and put them around town such as in the Library, town hall or local bank financing the project. Additionally, at the job side should be a giant sign with visual graphics of the artist’s renderings, so passers by can look at it. This public relations strategy has been used many times. Perhaps you will remember the movie; Back the Future. With the sign for the development that was just being built that McFly Jr. lived in.
With proper advanced warnings and public relations you can set the public at ease. Yes, there will still be the NIMBY affect as it is as common today as it ever was. But if you will use these strategies and also have a website, which all matches, you will find fewer people complaining and many more supporters. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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