Beverage delivery companies know that they must support the brands that they sell and the more they do the better chances of selling more product in that market. Often these companies co-op advertise with the bottling companies or product corporation in order to promote these products in the distributors market place.
Public Relations is also a very big part of the game and of course they wish to be represented at ball-parks, county fairs and major events like the Rodeo, Air Show and NASCAR events too. But public relations between such big events is also important and with all those delivery trucks I suggest that they join a neighborhood mobile business watch program in the area as well; why? Well simple let us look at this business model for a moment shall we?
BEVERAGE DISTRIBUTION COMPANIES: Beverage companies go to gas stations, mini-marts, grocery stores, C-stores, bars, institutions, and are usually involved with all types of community activities: fairs, events, schools, etc. They need to remain in a positive light with local public relations. Many times the leadership of their company is involved in local service clubs, chamber of commerce committees, and non-profit kids groups.
Now then you can see why this does make so much sense and why all beverage companies should look into helping the community, which supports them thru beverage purchases. So, please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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