Catering truck Public Relations thru Neighborhood Business Watch and Community Policing Programs make sense for many reasons. Consider if you will the need for public relations for onsite catering trucks; you know they ones you call Roach Coaches? You see the problem they could indeed use a little goodwill and image upgrade couldn't they?
Why a Neighborhood Mobile Business Watch Program to promote community goodwill? Well because it makes sense, think of the business model for second;
CATERING TRUCK COMPANIES: These are the guys with the wad of cash that come to your parking lot at work and sell you snacks and lunch. These are very busy people and it will be difficult to get them into a meeting for training. Perhaps if the owner of a bunch of trucks has a meeting all of his drivers will attend and he can put stickers on the catering trucks. Not Magnetic signs because the trucks are aluminum and the magnets will not stick. It would be nice to put on three. Put one on back and one on each side. The side where the door opens put the sticker off to the side so while he is selling you can still see the sign. Think how many people see this truck in a week. We have not had a situation where the catering truck company declined to help a program that I know of.
Sometimes public relations experts miss the innovative approach to developing community goodwill at little if any cost. Giving back to the community you serve makes good sense and this is one easy way to do just that. Consider this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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