Public relations and brand goodwill is something that Corporations live or die by. If their product stays in the minds of their potential future customers they sell lots and their quarterly profits and shareholders equity remains high. If not the competition takes their market share and they die on the vine. Now lets look at a Super Model, there image and ability to stay in the minds of those who hire them is very important. More importantly they must be popular with the end viewers, if not there value will diminish.
Handling the public relations for super models is a job that is so different to any other type of marketing job or even public relations effort that there is really no way to train for it. Sure there are many lead-in type careers in the glamour industry to prepare one for how things work in that industry, but the world of Super Models is all about events, gossip control and having the right contacts in the print media, Television and Internet to make it all work.
Keeping a positive light on a Super Model is not easy and crisis management and paparazzi control are all part of the game and things happen in real time and in Internet time, in time zones all over the world. These supermodels might be in New York one night and China the next and for the public-relations specialists, which control their destiny there is no sleep for the wicked. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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