When considering public relations for Car Wash Companies you should understand that there are ways to maximize your gifts and donations to the local community and space these acts of kindness over a long period of time. How so you ask?
Well, simple lets say your car wash has pre-paid wash cards then you can give those out for silent auctions, door prizes and at chamber of commerce mixers so they give you PR and also are welcomed by the recipients. If you give away 4-free washes, which are the mid category of services then that customer may upgrade when they come into the car wash.
Additionally consider that if they get four car washes over a one or two-month period you get the benefit and PR for one to two months along with any good will and referrals that generates from those who know the recipient. Next as the car is used up you have a chance at a new regular customer who may come every other week for the next year. Meaning your new customer pays you for those visits = 10 months.
It makes sense to support the community which supports you year in and year out; giving back can be easy, fun and rewarding and when done carefully it can add money to your bottom line and allow you to do even more good for the community in the future.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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