The State Lottery Boards work very hard to promote publicity and use the extra money made as a way to help such things as the schools thus providing good public relations and positive community goodwill in the public's eyes. And yet the lottery board due to the little money that actually makes it into the class rooms has received a little bit of a negative public perception, which is unfortunate considering it is run by our government.
There are little things the Lottery Departments can do to put themselves into a better light. Lets look at an off the wall public relations idea and see how it might work. Lets for our case study consider putting the lottery departments into a neighborhood mobile watch program. Okay, now lets discuss why;
LOTTERY DEPARTMENT: Most State lottery departments have satellite offices to control the operations of the state lotteries and to approve stores and advertising. They often have a few vans, which park outside overnight and are targets of vandalism; a sign on the vehicles could prevent that. They also go to liquor stores, and other high traffic places and parking lots on a consistent basis.
Can you begin to see the publicity value in off-the-wall public relations campaigns like this? Perhaps you might wish to re-think your marketing and PR concepts and displace those thoughts with an array of more creative exploits. Consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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