Furniture Companies like all businesses need to concentrate on Public Relations, but what unique things can a furniture company due to develop PR for a good solid community campaign? Well perhaps they can join in with a neighborhood business watch patrol and simply keep an eye out while delivering the furniture. Why do I suggest this? Well consider the Furniture Business Model for a moment if you will;
FURNITURE COMPANIES: These stores have delivery trucks that drive to neighborhoods and deliver furniture to residential customers. These customers will be happy to see the participation and the neighbors will feel that the delivery is less obtrusive if it has a neighborhood watch program sign on it. This is an easy one. They are very likely to accept the offer to help. There may be several furniture companies in town and it would not be surprising to sign them all up.
For all these reasons and more it stands to reason that a furniture company is a worthy addition to a neighborhood business watch program and well it is excellent PR because everyone wins. The community and the company, best of all it costs next to nothing to do. So perhaps you might consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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