After watching the massive wildfires in the Western United States over the last five years it appears that more public relations is needed to prevent folks from doing rather stupid things like tossing their cigarette butts out the window of their cars while driving. After all after wet seasons of robust under brush or weeds and grass build up and then severe summer droughts, there is more than enough dried brush fuel out there.
Smoky the Bear was a great public relations campaign, but it is not taken seriously enough with the older crowds any more and this is why a new public relations campaign nationally as well as local community goodwill programs are needed to remind people out there.
So, how can fire protection services develop a good public relations program for their local area? The answer is relatively simple and it would seem that fire protection services must stay in the minds of the people when they are out and about. It must also reach them in their homes so that they are sure to consider the importance of weed abatement programs and clearing the dry brush away from their homes.
But it is more than that and it takes a concentrated effort and a serious look at public relations strategies. If a public-relations strategy for a fire protection service fails the repercussions and potential challenges down the road could be tenfold. Please consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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