Architects often do not do very much public relations and many of them do quite well over time simply living off the wonderful referral jobs coming in. But breaking into the business is not easy at all and it takes a little bit of hard work and thought. It makes sense for architects to develop community goodwill and be cognizant of the need for positive publicity and public relations from the start of their businesses. What can architects do to promote good public relations?
Well there are many things and they can be quite simple. For instance they might go ahead and contact a homeowners associate and volunteer to design the recreation room or a community park. Little things like this will generate much word of mouth advertising for an architect or architectural firm and also simultaneously generate interest, word-of-mouth advertising and perhaps some instant referrals for jobs such as local remodels to get the ball rolling.
These things are especially important for those architects just starting out. Once a new architect establishes a baseline of clientele they can expect continued referrals through word-of-mouth advertising and eventually they can cherry pick the jobs they wish to take.
A little public relations and community goodwill for an architect along with open communication lines with the local media perhaps through a Chamber of Commerce membership or volunteerism in a service club locally can also be a major factor in getting the ball rolling. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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