With all the Public Relations Campaigns going on all the time with large companies and corporations it is always difficult to out do the last promotion to strengthen the brand name. Although when using public relations to build good will in a local market and community it is almost mandatory that companies do this.
A copy store like Kinkos can be a huge asset to a Community Policing or Neighborhood Business Watch Program. How so you ask? Well think how their business model operates for a moment if you will;
KINKOS: Kinkos has delivery vans, which have colorful graphics and attract attention. Since they are 24 hours and many people use their stores at night, they will see the van in the parking lot. They will be driving that same van around during the day delivering orders to businesses. Kinkos may also be a resource to print flyers at their cost for your group; maybe even for free if they can advertise on the back. Talk to the store manager and see what level of participation they can allow in their budget that quarter.
It makes sense to blend the needs of the community with public relations strategies to develop a win/win situation for all concerned. Partners in the community is one slogan that every business model wishes to achieve, so consider this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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