The Magnificent Power Of The Press Release

Writen by Peter Finers

However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Nevertheless, one should not forget that however effective and appealing your advertisement might be, most of people tend to regard it as oversimplified and exaggerated statement. Really, in my experience, few of potential customers take your every word for its value in the advertisement. So how can you win the credibility of your company?! The credibility can be won if your statement is appeared in trusted and trustworthy information resources. Many research show that people trust more opinions of independent mass media and their representatives such as editors, journalists and radio commentators than the statements of salesmen and advertisement specialists.

The company can communicate with press by using press release service issued to mass media representatives. Press release services are one of the most effective means to gain the attention both of the public and press. How this statement should be written?! The most important point of the press release is its newsworthiness. If you organize some events, issue new products or start providing new services –than this is a sufficient ground for the issuing of the press release. The press release should be easy-to read and informative, it should not be confused with the advertisement. The press release should not be too long, neither it should be too short. One of the most important elements of the press release is its headline. The headline should grab the attention of the reader and provides your reader with the information on the purpose of your press release. The reader must know what your press release is about right from the start, from the first seconds of reading the headline.

Try to avoid using exaggerations. It might be difficult sometimes especially if the company starts providing new services or products. Remember that your story will be read by highly skeptical and even distrustful media representatives. They can be impressed only by true, credible facts rather than by the statements that might not correspond with the reality. If you follow these simple rules, than you will be able to write press release that will impress press representatives.

Peter Finers is a senior copywriter at Killer-Content.com - Copywriting Services. He has several years of experience as copywriter and has worked for several large press release service companies. Currently he is working on the problems of improvement of the press release services provided by the company.

Action The Only Communications Measure That Counts

Writen by Fard Johnmar

The purpose of a communications effort (e.g., advertising, public relations) is to motivate people to action. If it hasn't, it has failed. The bottom line is this: action is the only communications measure that counts.

Advertising and public relations can prompt action in different ways. A successful advertisement can intrigue, beguile or excite. These feelings can motivate a person to purchase or use a product or service.

Public relations can create a favorable environment and generate interest for a product or service. News reports, reviews or other coverage by a credible third party can motivate people to investigate or purchase a company's wares.

Pharmaceutical giant Pfizer conducted a highly successful communications campaign to support the launch of its anti-impotence medication Viagra. Public relations generated media coverage that legitimized the issue of erectile dysfunction and prompted men to seek help for the condition. Publicity for Viagra translated into millions of prescriptions.

Pfizer's advertising efforts helped to extend the impact of the public relations campaign. Pfizer produced a series of famous commercials featuring former senator and presidential candidate Bob Dole. The controversial advertisements extended the national dialogue about erectile dysfunction and further boosted Viagra's sales.

Is Your Communications Campaign Motivating People?

There are many ways to measure whether a communications campaign is motivating people to action. Some of these include:

* Sales Or Service Utilization: The amount of people using or purchasing a product or service.

* Web site Visits: The number of visits to a Web site generated by a communications campaign.

* Event Attendance: The amount of people attending an event in response to campaign-related messages.

* "Buzz": Whether the communications campaign is generating commentary about the product or service in informal channels (e.g., blogs, podcasts, chat rooms and word-of-mouth).

The fact is, action = success, inaction = failure. When it comes to communications measurement, action is the most important criterion.

(c) 2005 Fard Johnmar

Fard Johnmar is founder of Envision Solutions, L.L.C., a full-service healthcare marketing communications consulting firm. Envision Solutions provides innovative products and services to not-for-profit and for-profit organizations. Envision Solutions' goal is to make our clients more efficient and successful. For more information about Envision Solutions please visit our Web site.

Pr Ethics Avoiding Too Much Quotyes Bossquot With Clients

Writen by Mary Ann Carolyn Dalangin-Tordecilla

As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client's rants? At most times though, PR experts are becoming to sheepish to act on their own will, thus, to the extent, greatly affecting their work and overall performance as a professional. So essentially, what happens is that bossy clients spoon feed every PR's action that oftentimes result to unsuccessful PR campaign and drastic reputation of the practitioner towards media people.

Sarcastic, yet at the same time sensibly humorous, Joan Stewart's shares her thoughts on avoiding this kind of dilemma. She wishes (that) "every publicist or PR person would sign a prenuptual agreement with their client before signing the actual contract". This contract would ultimately endow a PR pro all the authority over his work as a publicist. This includes a total control over "exact wording of pitches to the media, or the length and wording of press releases", Stewart added. If Stewart's idea would only be valid in the professional world, many PR experts would really be known in their profession as an effective publicist. But sadly, no one can grant this wish and only PR experts themselves would have the ability to change their situation in the corporate arena.

PR Mistakes Stewart narrated the common mistakes that PR make when they work with their clients:

• They write a short, compelling pitch that, later, the client waters down and orders them not to change. The pitch, instead of catching the media's attention, simply massages the client's ego. The PR person does as told, and looks foolish.

• They write a long, rambling press release that includes the obligatory B.S. quote from a client high in the release. The quote adds nothing, and makes the client sound pompous and self-promotional.

• They let the client badger them into turning down invitations to appear in top-tier media, after the publicist has worked tirelessly to secure the placement. Clients sometimes tell the publicist at the beginning of a publicity campaign that they want national publicity. Then for whatever reason, they suddenly get cold feet when a paper like USA Today or a program like "Dateline" calls. Rather than convince the client to get media-trained, the publicists cave in, then end up with a 100-pound resentment.

• They make pests out of themselves following up with the media after sending a routine press release. When I worked as an editor, I sometimes got calls from PR people who said: "I hate to bother you, but my boss is insisting I make this phone call. Can you tell me if you got our release and do you know when it will be printed?" If you make calls like that, you probably have no idea how ridiculous you sound. To make matters worse, the media person to whom you are speaking is making a mental note that you're a real pain to deal with.

These mistakes should have been avoided in the first place, yet, most of them are afraid to speak against their client's wishes. The reason behind, according to Stewart, is because "too many PR people are so thankful to get the work that they feel beholden to their clients. So they jump every time the clients snap their fingers."

I have been inspired at this quote from a movie I watched when I was little, which says, "It's still that little voice that may change the world". I know that speaking up with your client is hard to do given the fear of losing your job at an instant. But once you have the principle of loving your job and becoming truly a professional, you'll soon be able to talk to your clients about anything you are planning to do. It is just a matter of negotiating and clearing things with your client, such as the principle of mind your own business.

Stewart's wish has given us an idea on how to initially start your own "prenuptual agreement" with clients. You have to clearly state that once you are in the job, you are fully in charge of everything concerning their publicity. This contract is not about who's the boss, but more on building trust and respect between you and your clients. Make that happen. Your little voice, still, is the one that would change your treatment status among corporations.

http://onlinepr.gbwatch.com gives updates on the ins and outs of public relations and marketing within the Internet. It helps various companies of all sizes to become competitive entrepreneurs, and to focus on building good publicity, promotion and higher sales. It aims to teach businessmen to be witty, confident, and strategic in whichever industry they hope to build their dreams upon.

Where To Send Letters To Editors For Maximum Publicity And Leads

Writen by Jim Huffman

Where do you send your letters to editors? The reality of letters to editors is that the smaller the publication, the more likely your letter will be published. Sending your letter to, say, the New York Times is -- unless you are the vice-president of the United States, or above-- is almost a guarantee that the letter will not be published. Not because the letter is not good, or anything else, but because they get thousands of letters a year, and can only print a few, so yours is more likely to get lost in the pile.

Unless you have something really exceptional to say. Having said what I did, know also that publications such as the Times do print letters from unknown writers if the writer has something to say, and says it well. What I don't want is for you to get discouraged by submitting to something like the Times, and giving up. Start lower. A weekly newspaper in your area will almost certainly print your letter (the dark secret of publishing is that publications have to come up with material on a regular -- sometimes daily -- basis, and sometimes that can be a real task). Give the smaller ones a chance, and hone your skills at writing, while .

These same rules apply to industry publications. While a national journal might get too many letters to print, a smaller industry publication, or a state journal might be desperately needing material, and would be happy to print what you write. Remember: your goal is to get published, not to try and score points. Look to get lots of letters printed, and you'll come out ahead.

The other rule about sending your letters is that it's not wrong to submit to more than one publication. The only rules about this are (1) the different publications you submit to should not be competing -- in other words, 2 local newspapers should not be sent the same letter -- and (2) if a publication insists that any letters sent to them should not be sent elsewhere, try and follow their rules.

Jim Huffman, RN specializes in natural and alternative healing therapies. His first book is 'Dare to Be Free: How to Get Control of Your Time, Your Life, and Your Nursing Career,' and is aimed at helping other nurses find satisfying, dynamic careers. His website is http://www.NetworkForNurses.com and his health blog is at http://www.shababa.blogspot.com

Publicity The Best Things In Life Are Freee

Writen by Shawn Meldrum

One portion of your marketing plan that you probably don't think about enough is "free publicity".

Publicity is an extremely important tool and should be given prominence in any marketing plan.

What is publicity?

It's getting anyone else besides yourself to talk about you (preferably in a good way) and tell about the things you do.

If you can get any of the media in your area to give you publicity it will have a tremendous effect in boosting your business.

You see, publicity is far more valuable than paid advertising in the same media.

Why is publicity or public relations better than advertising?

2 Reasons:

1. Credibility – If you say that your products or services are the best in a paid newspaper advertisement, readers (who know you are advertising to sell your products) will automatically discount what you say.

If, however, a reporter wrote an article about you, the story has built-in credibility because it is seen as the "media" making the statement and is perceived as unbiased. (This is one of the most powerful benefits of publicity)

2. It doesn't cost anything – One of the biggest expenses for almost any business is advertising. Advertising can eat up much and sometimes all of your hard earned money if your not careful.

Why would any publication want to give you publicity?

They will give you publicity only when they feel it is in their own best interest.

To keep their readers and viewers, publications and broadcasters must give them hot information that they want. This helps them build and keep their audience – which, helps them create higher profit-margins by selling advertising.

If you give the media something interesting that their audience wants to know about, you're helping them keep their audience and sell more advertising.

Of course, not every editor will see the value of your information but that's ok because you don't have to get all the publicity you go after to create a large increase in your business.

You only need a few free articles or stories to generate a substantial increase in your business.

Shawn Meldrum has spent the last two decades marketing everything from almonds to landscape lighting. He currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and more information about getting free publicity visit: Publicity Resources

Public Relations For Community Centers

Writen by Lance Winslow

The local town community center is a place that the local citizens can gather and community groups can hold functions and this unites the entire town. Most community centers get the word out of the facilities availability and functions, but not all. In fact sometimes local banks with extra banquet rooms have more publicity about those facilities than an actual community center, which is much larger and has been there for decades.

Community Centers are well advised to promote themselves and have local community goodwill public relations programs in order to alert everyone of what they have to offer. What types of things can community centers do to insure that they are one with the communities they service? Well they can allow civic events to take place that are free for all to come and even help promote them and arrange for special discounts on fees for the organizations hosting them.

There are lots of things that community centers can do to help promote them selves and it all starts with keeping and open mind and keeping open communication lines with all the various media outlets in the area as well. Perhaps if you run or manage a community center in your area, you might consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Public Relations Concept For Kinkos

Writen by Lance Winslow

With all the Public Relations Campaigns going on all the time with large companies and corporations it is always difficult to out do the last promotion to strengthen the brand name. Although when using public relations to build good will in a local market and community it is almost mandatory that companies do this.

A copy store like Kinkos can be a huge asset to a Community Policing or Neighborhood Business Watch Program. How so you ask? Well think how their business model operates for a moment if you will;

KINKOS: Kinkos has delivery vans, which have colorful graphics and attract attention. Since they are 24 hours and many people use their stores at night, they will see the van in the parking lot. They will be driving that same van around during the day delivering orders to businesses. Kinkos may also be a resource to print flyers at their cost for your group; maybe even for free if they can advertise on the back. Talk to the store manager and see what level of participation they can allow in their budget that quarter.

It makes sense to blend the needs of the community with public relations strategies to develop a win/win situation for all concerned. Partners in the community is one slogan that every business model wishes to achieve, so consider this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Top Ten Media Relations Tactics That Deliver Big Bang For The Effort With Very Few Bucks

Writen by Nancy Juetten

As this year fast comes to a close, it's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards.

To that end, here are ten powerful media relations tactics for growing businesses serious about generating quality leads.

1. Write how-to articles for the media that have the greatest influence with your ideal customers. The value of editorial placements is said to have three times the value of advertising placements. How-to articles reach a wide audience of decision makers and decision influencers with one pass. They serve as credible, affordable brochures and often reside online indefinitely. They demonstrate your expertise in a way that inspires quality leads to get in touch with you to learn more. And, business journals are eager to receive your commentary and perspective to lend insight to their editorial plans, as long as you do so in a manner that delivers your expertise without directly selling your company.

2. Post your how-to articles in the online article directories, such as www.ideamarketers.com, www.articleteller.com, and www.ezinearticles.com. E-newsletter publishers access these article directories for quality content, offering you the promise of potentially worldwide reach of your expertise and contact information.

3. Leverage your "how to" articles in the press with speeches and radio interviews. Media momentum can be a powerful thing. Early this year, I wrote an article for a marketing trade newspaper. A radio show producer invited me to be interviewed on his show after reading it. The radio interview helped promote one of my local talks, which – in turn – created interest in my services and generated several new engagements.

4. Serve as an expert to reporters that write about your industry. Newspaper editors want to hear from experts who have timely, newsworthy, relevant, and trend-worthy ideas to share. Offer yourself as a quality, credible resource to the right reporters and ask for the opportunity to share your points of view. Prepare a biography that makes clear about the areas about which you can comment with impact, credibility and insight and your qualifications. Share it with the special section editors and beat reporters so they'll know to call you next time they write about your business or industry.

5. Launch and sustain a quality e-newsletter to stay in touch with interested potential clients. The beauty of e-newsletters is that prospects ask to be added to your distribution list because they are interested in what you have to offer, though they may not be ready to buy right now. As long as you keep the ratio of information sharing at 80% and selling to 20%, chances are good that your company will be the first readers will call when they are ready to buy. Your Web site visits, emails and phone inquiries will escalate in direct response to the effort.

6. Stage webinars or teleseminars or small scale free or low-cost seminars to make your expertise readily available to prospects. It is efficient to share your information in a one-to-many fashion. Group settings are comfortable for evaluators. One-to-one sessions are more like sales pitches, and that can be uncomfortable for those who are not ready to buy now.

7. Share meeting notices with the local papers. The exposure to their readerships brings your message to a wide audience of potential event guests. If you'd like a list of our top 27 best Puget Sound media and online contacts to get this accomplished, visit our Website to read more about Media-Savvy-to-Go Special Report #3.

8. Share valuable information by request. When folks read your materials, they engage more deeply with your expertise. That makes them want to engage you for a fee. Try it. It works really well. That is why so many businesses do it. And remember, this isn't sales information. It is useful information that leverages your expertise. That is an important distinction.

9. Write press releases about grand openings, news, and staff additions/promotions, and other happenings at your company, targeting the correct reporters that cover your industry. If you want to learn 89 reasons to write a press release, Joan Stewart offers a free online course to jump-start your learning. Register at www.publicityhound.com.

10. Enter award contests that are well-supported by the media. Earning best-company-to-work-for recognition, a place on the list of most powerful U.S. women in banking, or company-of-the-year honors is a great way to earn media attention, new inquiries about both your services and employment opportunities, while enhancing your reputation.

These activities require time, yet not much money, and they can deliver meaningful lead generation results. My advice is to choose the top three tactics that appeal most to your skills, talents, and passions, and get into action today. Your focused, disciplined, and consistent media relations efforts can set the stage for the New Year to be your best ever.

Nancy S. Juetten owns Nancy S. Juetten Marketing Inc., a public relations and marketing communications agency that provides public relations consulting and Media-Savvy-to-Go do-it-yourself publicity tools that help business owners earn their winning headlines without spending a fortune. Visit http://www.mediasavvytogo.com to learn more about agency services and products. Sign-up for the free monthly Media-Savvy-to-Go ezine at the home page at http://www.mediasavvytogo.com. Get in touch with Nancy at 425-641-5214 or via e-mail at nancy@mediasavvytogo.com. This is the third in a series of Media-Savvy-to-Go columns that will run in the December, 2006 edition of the Snohomish County Business Journal (http://www.snohomishcountybusinessjournal.com).

How To Get Some Of Paris Hiltons Tv Time

Writen by Letitia Wright

When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books. It made Mark Victor Hansen, the Chicken Soup book author multi- millions. They have published over 85 books.

But how do you get your book on TV if you do not have a large budget for a PR company? Who can you call to get that first break? How can you get a tape of a good interview so other producers will take a chance and book you? How do you show you are a good guest even though you are new? It takes a lot more than an simple email or phone call saying that you have a book and would be the PERFECT guest.

First- Look at your book and then look at the current news headlines. Is there anything in your book that can relate to the current news? If so, you have a reason to call TV shows and pitch getting on the show. If you are current with the news, you have an excellent chance of getting on. People are already talking about your topic. You can work your way in and then talk about the rest of your book

Second- Make a list of the show you would like to be on. Make sure they are shows that would want to have you. Don't try to get on a cooking show if you are talking about cars. The Shows have to want to talk to you about your subject. Your subject matter should be on target with what the show is about. Look at TV shows, and shows on the web. Watch them and actually see what kinds of books and topics they talk about. Watch the style used.

Third- prepare your pitch. This is where you write out what you want to say when you speak to a producer or leave a message over the phone. Plan what you are going to say. You only have a few seconds to get their attention. Sound solid in your voice and on target. Tell them WHY their viewers will want to see you , don't just say you will be a good guest and they need you on the show. Tell them what is special and unique. Let them know if you give away books or any items when you appear. Leave your phone number 2 times for clarity. Make a list of who you called and what show they were with. Wait and wait for a call back. You can do a follow up call but wait a few weeks.

Copyright 2005

Dr. Wright is the host of The Wright Place™ TV Show, a talk show for women entrepreneurs that can be seen in 5 million homes in Southern California and on the Internet. Subscribe to the Newsletter and Get Your Free Report: 19 Secrets to Advertising the Cable Company Doesn't Want You to Know at http://tinyurl.com/6uqqt

Public Relations For Architects

Writen by Lance Winslow

Architects often do not do very much public relations and many of them do quite well over time simply living off the wonderful referral jobs coming in. But breaking into the business is not easy at all and it takes a little bit of hard work and thought. It makes sense for architects to develop community goodwill and be cognizant of the need for positive publicity and public relations from the start of their businesses. What can architects do to promote good public relations?

Well there are many things and they can be quite simple. For instance they might go ahead and contact a homeowners associate and volunteer to design the recreation room or a community park. Little things like this will generate much word of mouth advertising for an architect or architectural firm and also simultaneously generate interest, word-of-mouth advertising and perhaps some instant referrals for jobs such as local remodels to get the ball rolling.

These things are especially important for those architects just starting out. Once a new architect establishes a baseline of clientele they can expect continued referrals through word-of-mouth advertising and eventually they can cherry pick the jobs they wish to take.

A little public relations and community goodwill for an architect along with open communication lines with the local media perhaps through a Chamber of Commerce membership or volunteerism in a service club locally can also be a major factor in getting the ball rolling. Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Give It Up

Writen by Harry Hoover

Americans spent almost as much in two months on holiday items as they did all year on charitable giving in 2004. Holiday retail sales for November and December 2004 in the general merchandise category were up 5.7 percent, totaling roughly $229 billion, according to the National Retail Federation. Charitable giving for 2004 topped $248 billion.

Why am I telling you this? Because once again I'm promoting Holiday for Charity, which encourages more donations to charity.

The program works like this:

1. ask friends, family and business associates to donate to a charity instead of buying you holiday gifts

2. sell your gifts online at eBay's GivingWorks and donate the proceeds to charity

3. register and shop at iGive, whose merchants donate a portion of each transaction to the charities of your choice.

4. offer to do volunteer work in lieu of buying holiday gifts

5. donate directly to charity in lieu of buying holiday gifts for clients and customers

Giving to charity in the names of your clients instead of buying holiday gifts is a good way for a business to establish itself as an upstanding corporate citizen. Charitable giving is tax deductible and - when properly done and communicated - helps a business position itself positively in the eyes of its key audiences.

Recent research indicates that 80 percent of Americans have a more positive image of businesses identified as supporting charitable causes. Two-thirds say they would likely switch brands or retailers to one associated with a good cause.

So, give it up this holiday season and get some goodwill.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Wicked Choppers.

Managers Should Your Pr Budget Stress Tactics Or Strategy

Writen by Robert A. Kelly

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you're missing the best PR has to offer.

Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, because it means you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

It would also tell us that, even as a business, non-profit or association manager, you're not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization's public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

The payoff can materialize faster than you may think in the form of welcome bounces in show room visits; customers beginning to make repeat purchases; capital givers or specifying sources beginning to look your way; membership applications on the rise; the appearance of new proposals for strategic alliances and joint ventures; politicians and legislators beginning to look at you as a key member of the business, non-profit or association communities; prospects actually starting to do business with you; and community leaders begin to seek you out.

It's always nice to simply hire a survey firm to handle the opinion monitoring/data gathering phase of your effort. But that can cost real money. Luckily, your public relations professionals can often fill that bill because they are already in the perception and behavior business. But satisfy yourself that the PR staff really accepts why it's SO important to know how your most important outside audiences perceive your operations, products or services. And be doubly certain they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Share your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

But whether it's your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It's goal-setting time during which you will establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. You'll want to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

Of course, setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like onion gravy on your rhubarb pie. So be sure your new strategy fits well with your new public relations goal. You certainly don't want to select "change" when the facts dictate a strategy of reinforcement.

It's always time for good writing, but never as now. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Here's where you need the communications tactics certain to carry your message to the attention of your target audience. There are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

How you communicate, however, is always a major concern. The credibility of any message is always fragile. Which is why you'll probably want to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.

When the need for a progress report appears, you'll want to begin a second perception monitoring session with members of your external audience. You'll certainly use many of the same questions used in the benchmark session. But now, you will be watching closely for signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow the tacticians a free hand in selecting whether this tactic or that tactic should be used as the beast of burden needed to carry your message to your target audience.

You take a broader view of public relations and stress the strategic approach because it requires you as the manager to effectively plan to alter individual perception among your key outside audiences, thus helping you achieve your managerial objectives.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly © 2005.

Bob Kelly counsels and writes for business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has published over 200 articles on the subject which are listed at EzineArticles.com, click Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net Visit:http://www.PRCommentary.com

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Post Your Press Release Online For Free

Writen by Jennifer Gibbs

Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release – sharing the: who, what, when, where, how and why of your special newsworthy item.

However, there is a lot more to a press release than just creating one. Perhaps the most important aspect of a press release is the distribution. The purpose of a press release is to gather media attention. Online there are many places to post your press release. However, if you're on a low project budget, the cost can be prohibitive – ranging from the hundreds to even thousands of dollars.

Below, I've gathered several sites, forums and lists that will allow you to distribute your press release for free!

Places to Post Your Press Release For Free:

- http://www.bizeurope.com/pressrelease.htm

- http://www.free-press-release.com/submit/

- http://www.click2newsites.com/press.asp

- http://www.prweb.com/

- http://www.pressbox.co.uk/

- http://www.dime-co.com/submitpress.html

- http://www.openpress.com/

- http://press.xtvworld.com/

- http://www.pressblaster.net/presspost/newrelease.html

In addition, there is a great thing called "Web Rings" where like sites are grouped together in a directory like fashion, check it out by clicking the following link: http://dir.webring.com/rw

Also, don't forget the importance of discussion boards and online forums. Be sure to check out the different groups offered by both Yahoo! and MSN to see if they may be interested in getting the word out on your new product, service or site!!

There are many avenues out there for getting the word out without going broke! So, don't be intimidated, get started sharing the word. You may just be surprised by the results!!

Jennifer Gibbs is a successful freelance professional living in South Georgia with her husband and son. If your business is in need of an exciting press release (or an exciting SEO'd press release) please send the project details to info@jennifergibbs.com for a free bid and consultation (or visit her website at http://www.jennifergibbs.com)!

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Public Relations For Amusement Parks

Writen by Lance Winslow

Amusement Parks all too often get a bad rap and negative reputation that they do not deserve. This is because often they attract so many people that they also attract the bad element too and this is said to bring in crime. Of course anytime you increase the number of people in an area you have to realize that the crime also goes up. But also consider all the good things that large Amusement Parks do for a community.

They bring in tourists and money and that means increased sales tax revenues for the local community and city services. Additionally, an amusement park might provide up to 8,000 or more jobs and that does wonders for a local economy, all the small businesses and it increases the standard of living and quality of life for all.

Too often the positives are not promoted strongly enough to educate the local masses and this causes problems. But a strategic public relations campaign can indeed promote the goodwill needed for the amusement park. The most important thing in a public relations program for an amusement park is to keep clear channels open in the media so that they can get publicity for an event, new rides and attractions or local community days to allow the local city folks to come and enjoy the facilities. Consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

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