Monday, August 18, 2008

Public Relations And Cogeneration Considered

Writen by Lance Winslow

One of the smartest things that a corporation, which uses lots of energy can do is find a way to develop its own energy source and then sell what it does not use back to the grid. There are many incentives from a tax standpoint for this and it makes for some excellent public relations and community goodwill exploits if it is done correctly. Of course if the Corporation says nothing about it who will know?

Well it just so happens that due to mandates often the power companies and utilities will indeed partner up with these programs and do a little PR or public relations on their part. When a cogeneration plant is established at a large corporation or manufacturing facility it behooves the company to say something about it and put their public-relations teams to work on it right away.

It is indeed newsworthy to have cogeneration and it is an environmentally friendly thing to do. This pleases consumers, politicians and the general public to see that your corporation is helping our environment by producing clean energy and selling what you do not use back to the grid.

This is good for all concerned and it makes for a streamlined civilization. It is almost like a triple win, because you are saving money on energy, getting paid for what you don't use and creating another profit center in your corporation, while simultaneously reaping the benefits of excellent community goodwill and public-relations. Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

1 comment:

miggs said...

I'm glad you posted on cogeneration. Yes, PR should be done around it, because it's phenomenal what an opportunity there is here. I'm associated with Recycled Energy Development (recycled-energy.com), a company that does cogeneration. Studies suggest it could save us $70 billion a year on energy costs while cutting greenhouse emissions by 20%. That's just an astonishing figure, and many more businesses should be doing it.