There are many things that bother people and many services we pay for that we do not appreciate. Most people despise the fact that they have to pay so much money for the long-distance telephone service and it is for that reason that people are constantly switching long-distance telephone service in hopes to save the little money.
Generally when they switch they do not save any more money than they would have if they had stayed. Long-distance telephone services use all kinds of marketing tactics to get people to switch their long-distance telephone service and still people are not happy. If people liked the company they do business with more than perhaps they would be much happier.
This is where a good public relations and community goodwill program can come in handy for a long-distance telephone service company. One long-distance telephone company was allowing people of the armed forces to call their loved ones overseas for pennies on the dollar of what it might really cost and this is something that long-distance telephone companies can do to increase public relations.
Of course the goodwill that this company received in doing such a wonderful service for our armed forces and their families was worth its weight in gold for publicity. Perhaps this makes an excellent case study for public relations strategies for long-distance telephone service companies. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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