Become The Buzz

Writen by Bette Daoust, Ph.D.

I know a person that attends events and helps at every turn. He regularly comes to my club meetings plus the meetings of at least ten other clubs in the area. He does not come to every meeting but he definitely comes to every fund raiser. He takes time to sponsor these events plus often gives a donation to support the cause. This person owns his own electrical contracting firm and his business burgeons with success through becoming the buzz around town. If someone wants his services, he is not difficult to locate, just find a community event and he is there. He does not flaunt his business nor tell you what he does. We all know where the donations come from and his sponsorships are advertised from his company

Although it is difficult to be out there all the time if you have to complete the work on your own, you can probably do a better job of being noticed in the crowd. The person I mentioned is somewhat of a buzz and everyone I talk to knows him. There is no reason why you cannot do the same. Become a recognizable face, sponsor events that help others, and most definitely donate prizes. Make sure your company name is on everything you do. Do not be obnoxious about it and in people's faces as the expression goes. Be discrete and be visible.

Another person I know does a similar thing but only if it is to her advantage. There are strings attached to her sponsorships and donations and even the time she spends volunteering. Although some call it tenacity, most of us call it annoying because we do not want to be sold every time we talk to her. Your path can be between the two examples and you do need to be visible to become known.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com You may also view her latest publications at http://BlueprintBooks.com Dr. Daoust also writes for the National Networker http://theNationalNetworker.com