If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:
A little while back I interviewed a true marketing genius who has sold over 500,000 special effects cookbooks (i.e. volcano cakes, etc) -- many of which have been sold as a result of using nothing but free publicity.
And one of his "secrets" for getting so much media attention is his special way of sending out his press releases.
Instead of faxing or emailing them, he puts his press releases in a big red envelope and uses a thick black magic marker for the return address. And he just writes in big letters all over it so that the envelope really looks special.
The key, he says, is to use a big red envelope, 8 x 10, #10 and be completely outrageous.
The reason this works is because it's the equivalent of a guy wearing a big goofy red suit and walking into a room full of people who are wearing blue or gray suits. You've got no choice but to notice him, see what he's up to, and see what's going on.
And you know what?
This guy I talked with has never had a problem getting publicity. Even though he sends it to basically the exact same media people each and every year.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 120 hours of in-depth audio interviews with some of the richest and most successful marketers, copywriters and business experts in the world at his famous website http://hardtofindseminars.com |
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