Public relations and brand building are indeed paramount in any business, but in franchising, it is not only important it is a matter of survival for the system. Having been in the franchise industry for more than a decade, I must say it is one of the most rewarding parts of the sector, being able to give back in a strong and meaningful way.
My company The Car Wash Guys has sold franchises in 23 states and was able to build the company thru strong ties to the communities, which our franchisees they serve. A community-oriented franchise, each franchisee gives back to their community by assisting with at least one car wash fundraiser per month. Having held literally hundreds of car wash events, I decided to put these proven tactics for success in writing to help organizations everywhere achieve or exceed their fundraising goals.
My eBook - "How to Run A Successful Car Wash Fundraiser" is available as a free resource online from my Web site. The 63-page book can be viewed online, or downloaded as a PDF file. To find the book go to:
This book will help your non-profit group with all the information that you need to make you next car wash fundraiser a huge success. Think on this in 2006.
Lance Winslow
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