Many people when they sign up for a maid service are worried about things being stolen out of their home. Yet if you stop to think about it that scenario is highly unlikely because if this happened then the company could not survive and they would be run out of business due to negative word-of-mouth you see?
Nevertheless this is one of those things that Maid Service Franchises have to deal with and unfortunately it is a false public perception that must be over come. This is why it makes sense for a public relations campaign, which includes joining the other side of the crime game and promoting participation in a Neighborhood Mobile Watch Program. Why? Well because it really will not cost them anything and consider the following reasons if you will;
MERRY MAIDS FRANCHISEES: This maid service franchise is part of Service Master and also part of Tru-Green Chemlawn, American Home Inspections, and other residential and commercial service franchises. The Service Master Franchise system's original Founder, Marion Wade, was quite a great community spirited leader. Although the corporate culture has changed significantly, you find Merry Maids and Service Master franchisees as cooperative, helpful and committed. We have had success with them in the past and they tend to have many crews of cleaners throughout the town.
Why not capitalize by riding on the other side of public perception, it will set the mind of the consumer and potential customer at ease and increase goodwill for the franchisees in their local communities. Innovation in public relations is paramount for a smart PR Campaign so consider all this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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