Public Relations can be done for nearly any type of company. And to illustrate and illuminate this point let us consider a most unlikely candidate. What about a Street Sweeping Company? Sure there are all sorts of catchy slogans you can use and yet this is more advertising than public relations.
There are things a street sweeping company can do in the community such as painting storm drain grates and such and indeed in the end this also helps them with an easier clean up job. But what if we take the Cleaning Up the Community motif one step further? How so you ask?
Well consider assisting the Police Department in a little community policing and becoming the eyes and the ears of the community while out at night cleaning up the parking lots? Perhaps the participation in Neighborhood Watch Patrol might be a good public relations campaign? It costs nothing to implement it or participate. Here is a few reasons why street sweeping companies should be involved in such programs;
STREET SWEEPING COMPANIES: Most of the activities done by street sweepers are at night in commercial and retail areas when nobody else is around. This is the time most likely to have vandalism occur. The drivers may be oblivious to the surrounding activities, but if asked to help, will gladly keep a watchful eye. The owners of these companies may also own other companies such as landscape companies. They may own only 4-5 street sweepers, but 3 times as many landscape trucks. Ride on lawnmowers should have the stickers on them too. They are at parks and golf courses and people see them and will feel safer and be okay with the noise.
Participating in a program like this develops goodwill and positively impacts its standing in the community and really isn't that what public relations is all about? Consider all this in 2006.
Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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