Recently during the Israeli-Hezbollah war we saw a nice Jewish Guy who was an ice cream man selling ice cream to the Israeli Troops on the Lebanon Border, now that man has a knack for business indeed. In fact he was later told to leave after he had sold out because the TV crews were showing him on the news in the middle of the war zone.
Now that my friends is Public Relations and Publicity 101, but what can an ice cream man do for public relations in the United States? Well I suggest that join a neighborhood mobile watch program in their community. Why you ask? Well consider this;
ICE CREAM MAN: You know the guy who cruises down the street with the music going. This is a company who can really benefit from the signs on the truck. Parents are always apprehensive when the ice cream man and any other stranger talks to their kids. The Ice Cream Man will now be a neighborhood friend, the parents will ask about the sign and the ice cream.
Can you see why it makes so much sense for an ice cream company to participate in cleaning up crime in the community to foster goodwill and sell more ice cream? Perhaps as you study public relations you will consider this story and think on this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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