Everyone makes fun of the Cable Man and the lousy service for repairs or installation and yet the Cable Company takes all that negative perception and simply deals with it. Yet it is a wonder more cable companies do not get more involved in community driven public relations campaigns. By what types of things can a cable company do? Give out free signals to churches, Boys and Girls Clubs or day care centers? Heck they are probably stealing the signal already?
May I put a suggesting in for Cable Company participation in a mobile neighborhood business watch program? Why you ask, well consider how many vehicles they already have out on routes all day already and lets take a look at the over all business model for a second shall we?
CABLE COMPANY: Cable companies like other utility companies must remain in a good consumer light and establish a strong public relations program. This neighborhood watch is exactly up that alley. The other great thing about them is they can advertise their participation on the community channel bulletin board and in public service announcements on their local stations. Cable companies may also be willing to ask for volunteers to the program though their mass media advantage point.
Now can you see why it makes perfect sense to use a public relations campaign, which keeps the city free of crime and is free for the company to participate in? Please consider this case study in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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