Public Relations is a pretty unforgiving field to participate in. Even those who are often called the king of spin have problems with it occasionally, as it is hard to be right all the time in an ever changing world of public perception and mass media incited hysteria.
So what do you do when something goes terribly wrong and you are in crisis mode? How can you back out of a public relations campaign, community goodwill program or direction of spin gracefully and do a 180-degree turn? It is not easy and often it involves some very creative thinking on the part of the main members of the team.
When a public relations campaign is not working right it needs to be shut down and terminated before it does any more damage. Sometimes, it pays to play up the controversy and then report that our customers have made up their minds and we are listening and therefore we are dumping this public relations campaign for something that our customers want and we are doing it now.
Another thing to do is to have a vote and let the customers decide what they like, this allows them to have by in and have a say in the public relations campaign. Then you can say as a company you trust your customers and you intend to give them what they want because you do it all for them. This is one of the easiest strategies for 180° turnaround's in a public relations campaign midstream. Please consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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