If you own a mobile oil change business then you know that it behooves you to find as many customers in one spot as possible. One because it costs nearly $3.00 in fuel to drive around and two, because you make money when you are parked with cars lined up in a row and you are burning valuable time and costs when you are in route to the customer.
One on-site oil change company owner asks; "Many of the small tenants participated. However, I have had some difficulty reaching anyone in the bigger companies. Any ideas there?"
Well indeed it makes sense to contact the Human Resource Directors and Facilities Maintenance guys will be your decision maker. There are many ways to do this and there are lists and phone numbers often available at the Chamber of Commerce or the Business Journals; "Book of Lists". For our company we always noticed that when we were involved in the community we always ended up with more business without really selling, marketing or trying. For instance; if you want to reach these companies do car wash fundraisers for civic groups in your area;
http://www.carwashguys.com/fundraisers/LAschools.html
Or perhaps do mobile oil changes for the elderly free at certain churches twice per year. A little giving back to the community really goes a long way and it is surprising how much your business will thank you when you are thanking the community for doing business with you. Consider all this in 2006.
Lance Winslow
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