Public Relations are important in any business no matter what it is, but some industry sub-sectors fail to take advantage of public relations programs to help market their companies. Let us use a case study of scrapbook companies as an example.
Although scrap booking is all the rage many people do not understand how to get started and how to do it right, thus scrap the companies are well advised to have seminars and parties and show people how to do it and then of course sell them to supplies so they can do it correctly.
What kinds of public relations things can scrapbook companies do to promote community goodwill and public relations? Perhaps they can volunteer for the Chamber of Commerce and put together a scrapbook for them? Perhaps they can become a board member of the Chamber of Commerce such as the historian; maybe they can belong to the historical society or help out a local church with their scrapbooks.
There are many very smart things that scrapbook companies can do to help document the historical value of an organization, business, family or community. Scrapbook companies need to think about public relations and creating community goodwill in order to promote their services and products. Perhaps you will consider this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ |
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