Public Relations For Maid Companies

Writen by Lance Winslow

Many people when they sign up for a maid service are worried about things being stolen out of their home. Yet if you stop to think about it that scenario is highly unlikely because if this happened then the company could not survive and they would be run out of business due to negative word-of-mouth you see?

Nevertheless this is one of those things that Maid Service Franchises have to deal with and unfortunately it is a false public perception that must be over come. This is why it makes sense for a public relations campaign, which includes joining the other side of the crime game and promoting participation in a Neighborhood Mobile Watch Program. Why? Well because it really will not cost them anything and consider the following reasons if you will;

MERRY MAIDS FRANCHISEES: This maid service franchise is part of Service Master and also part of Tru-Green Chemlawn, American Home Inspections, and other residential and commercial service franchises. The Service Master Franchise system's original Founder, Marion Wade, was quite a great community spirited leader. Although the corporate culture has changed significantly, you find Merry Maids and Service Master franchisees as cooperative, helpful and committed. We have had success with them in the past and they tend to have many crews of cleaners throughout the town.

Why not capitalize by riding on the other side of public perception, it will set the mind of the consumer and potential customer at ease and increase goodwill for the franchisees in their local communities. Innovation in public relations is paramount for a smart PR Campaign so consider all this in 2006.

Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/

Publicity What To Say To A Reporter

Writen by Ned Steele

You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.

Here's where the publicity game gets interesting for marketing-minded financial planners. You've been tracking reporters – you know who covers your topics. You've been tracking Topic A's and trends affecting your market. You're ready!

When you call a reporter, you're going to say something like:

"Hi, Bob. I'm Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.

Did you know that about two-thirds of my clients lately have been asking me for help with picking the right index fund? It's a fascinating switch from what I've been seeing in the past."

And it has broad implications for our community, given the number of young professionals in the area, just beginning to think about retirement planning."

Or… "Bob, I saw your story last week on retirement planning by young professionals. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more?"

Trust me, every mutual fund reporter worth his or her weight in stock certificates is going to listen very closely to you.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

Public Relations For State Parks

Writen by Lance Winslow

Many State Parks in the United States do an excellent job of public relations and give out important information to tourists and tourist's centers. Most are involved heavily with the local Chamber of Commerce and Economic Development Association. This is because by working with these groups they can alert more people of the State Park and its beauty, trails and sights and increase tourism, which is wonderful for local businesses and that means more jobs in the area and more monetary flows into the communities.

Public Relations for State Parks is hardly a walk in the park however as there is also a balance between nature and the business community and therefore at times they maybe at odds as more and more people come to visit it means more and more growth, the need for more or larger roads in the park and more camp grounds too. All this causes issues, but the local community knows it makes its money from the tourists, so give us all you got!

Public relations for state parks is not an easy job and sometimes there is more turnover than is necessary due to pure politics. The trick is to develop goals and objectives early on for the state park and to ensure by-in to these goals and objectives or mission statement with the local business community. A public relations officer for a state park has one of the toughest jobs in our nation's park system and the dynamics that they are involved with are indeed interrelated to nearly every aspect of the local community. Please consider all this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/