Do you know that many lighthouses have tours available for travelers and tourists? If you live by the ocean did you know there is a lighthouse not too far from you that probably has to tours? Have you ever been on a lighthouse tour? You know why most people do not know about the lighthouse tours their area?
This is because so many lighthouses that are open to the public or are now museums do not properly promote themselves. Some are listed on the maps we buy and others in travel guides. But still, they do not get, as much traffic as they are due.
Lighthouses need to spend more time on public relations and they also need to promote community goodwill to generate word-of-mouth advertising for those in the area. If the local citizenry knows about the lighthouse tours, then they will tell their friends when they come to visit.
The more people who know about this the more the word-of-mouth advertising will spread and this will significantly increase the number of people that stop by. Public relations for lighthouses are not easy and many lighthouses have web sites, but they do not get much traffic.
For those people who own lighthouses or nonprofit groups that have them as museums; they need to write more articles and get them published in various places such as local newspapers, web sites and newsletters and historical societies. If they would write five articles per month and send them around to various publications they would increase the public relations needed to make the lighthouse tours successful. Please consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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