Racetracks often make a lot of noise and bring in traffic to a city or town. Of course they also bring in revenue for businesses and customers who come to the area as well. Revenues coming into the city mean that this helps jobs and sales tax revenues to help the city remain strong. Many times race tracks can bring in thousands of people each week to spend money in the area.
So, often whereas racetracks do bring in a bit of commotion they also bring in a bit of revenue and therefore this also must be pointed out to the community in order to promote positive goodwill for the racetrack. This is where a strong public relations campaign and program can clear the way and eliminate animosity.
Most communities want race tracks to come in and they like the idea of the money it generates and yet, later with the increased traffic, crime and congestion issues those original cheers turn to negativity. It therefore makes sense to work with the economic development associations, chambers of commerces and city hall community affairs office to keep the spin positive. It also makes sense to insure constant and open communication lines with all media outlets. Consider all this in 2006.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/ |
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